The benefits of using promo codes in your marketing campaign are many. These discount codes can be a great way to increase brand loyalty and sales, generate new traffic from unknown sources, and even increase value perception for your customers. Let’s take a look at some of these benefits. If you’re considering using discount codes to boost your marketing campaign, here are some benefits you’ll enjoy:
Increased brand loyalty
Promo codes are an effective way to create brand loyalty among your customers. They help increase sales, but they can also be used to track the success of your marketing campaigns. Promo codes can reward top fans, convert new customers, and collaborate with other companies. Promo codes can also offer discounts or rewards to people who sign up for newsletters or interact with your social media pages. The following are some tips to help your business grow brand loyalty with promo codes:
Promo codes are effective ways to attract new customers. The incentive they offer encourages people to buy. In addition to enticing customers to make purchases, these codes also benefit the eCommerce store. They are helpful for both new and returning customers. Research from Claremont Graduate University conducted by Paul J. Zak found that the effectiveness of these codes has a direct correlation with the shopping experience. Promo codes can improve your eCommerce store’s visibility on marketplaces. Most Shopify stores now let their customers use promo codes. You can check the Top Shopify Stores List here.
Increased traffic from untapped sources
Promo codes can increase the visibility of your website. Promo codes with a limited period can become viral. For example, the Ugmonk coupon offers a 15% discount on the first order placed within 48 hours. People love coupons and share them on social media, which helps you generate more traffic from new sources. These visitors are likely to convert to new customers. Using promo codes and coupons to promote your website can reach a larger audience and increase your conversion rate.
Increased value perception
There is a simple way to increase the perceived value of promo codes: use the words “valued at” next to a cheaper product. This builds a higher perception of value than it is. In other words, if a wedding is “free,” it’s free hotel rooms for guests, not the wedding itself. It’s this simple trick that makes promo codes so successful.
Increased oxytocin levels
A study in mice has found that people with elevated oxytocin levels are more likely to bond with their partners. The study participants were asked to identify faces and report which ones were most likely to be expressing more emotion. Participants given the hormone said higher praising behavior and a more positive attitude toward their partners. This finding is important because a person with high oxytocin levels may view all situations through the rose-colored glass.
In conclusion, promo codes are a great way to increase sales and loyalty for online businesses. They are an easy way to offer discounts and rewards to customers, and they can be customized to fit the needs of your business. Promo codes are an essential tool for marketing your business, so be sure to use them to their full potential!